VITA BREVIS finally makes it into paperback in the UK today (hooray!) so it seems right to mark the occasion. I can hardly have a launch party for a book that’s been out in hardback and ebook for some time now, but on the other hand, unless people know it’s there, who will buy it? In any case, who will notice my modest efforts at publicity in the plethora of “look at my book!” appeals on social media? Luckily I hit upon a cunning plan.
What people really seem to like on social media is pictures of cats. Or small children. Or both. There are no small children at Downie Towers, but if I were to sneakily photograph a cat next to my book . . . what could possibly go wrong?
As it turned out, quite a lot.